AMERICAN MEAT EXPORTERS LAUNCH LOCALISED MARKETING TO GRAB MORE JAPANESE MEAT SALES
May 1st, 2017
The US Meat Export Federation ((USMEF) is partnering with supermarket chains and event organisers in Japan’s regions to strengthen already high US red meat sales by localising marketing, public relations and consumer interaction campaigns.
In April, USMEF representatives offered tasting samples of thick-cut pork and beef at a supermarket trade show in Chiba Prefecture, near Tokyo. Hoping to get a greater share of Japan’s large barbeque market during the upcoming summer season, the USMEF event built on steps taken in 2016 to increase demand for thick-cut ...
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