AMERICAN LAMB EXPORTERS PREPARING TO SEIZE SALES IN NEWLY OPENED JAPANESE MARKET
November 1st, 2018
MEAT industry professionals in the USA are gearing up to re-enter Japan’s lucrative lamb market, following the Japanese government in July (2018) lifting a ban to import American lamb into Japan. US exporters are looking to persuade Japanese consumers that American lamb is a quality, even niche, product, as they look to compete with Australian and New Zealand rivals.
Japan had closed its doors to sheep meat in 2003 following outbreaks of bovine spongiform encephalopathy (BSE) or mad cow disease.
In the intervening years, Australia and New Zealand became the ...
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