AMERICAN CONSUMERS PREPARED TO SPEND MORE ON MEAT SPECIALITIES AND LOCAL SOURCING

Price may still be king in shaping American consumer demand for meat products, but its influence is waning as buyers seek more information on sourcing and preparation, according to key industry surveys and multiple retail insiders.This trend is apparent across all retail sectors, from supermarkets to club stores to butcher shops, according to a comprehensive 2014 survey published by the American Meat Institute (AMI). Other key trends include a consumer focus on nutritional value, brand preference, sustainability of farming stock and availability of information at ...


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