AMAZON PRICE WAR
November 1st, 2002
BY MONICA DOBIE
AMAZON.CA, Canada's arm of the online book giant, has launched its Christmas holiday marketing campaign by offering free deliveries on orders of CDN$39 or more, spurring Chapters.Indigo.ca to do the same. Analysts predict neither bookseller can sustain the promotion for long because it will knock a significant dent in the profit margins of both companies.
AMAZON.CA, Canada's arm of the online book giant, has launched its Christmas holiday marketing campaign by offering free deliveries on orders of CDN$39 or more, spurring Chapters.Indigo.ca to do the same. Analysts predict neither bookseller can sustain the promotion for long because it will knock a significant dent in the profit margins of both companies.
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