ALCOPOP FEATURE
August 1st, 2004
BY KEITH NUTHALLALCOPOPS have had a bad rap. They are viewed, whether correctly or accurately, as the drink that weans young people from Coca-Cola and 7-Up into the world of alcohol, without them learning how to drink sensibly. They are also the drinks industry's key innovation of the last decade, creating a new sector that - before a recent decline in popularity - seemed on course to eclipse some established products. Concerns about the marketing of drinks such as Hooper's Hooch and Two Dogs have led to self-regulation in marketing across Europe, under the ...
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