ALCOHOL-FREE DRINKS TECH IS BEING HONED TO DEVELOP WIDER RANGES OF TASTE, BOOSTING QUALITY
February 22nd, 2023
Alcohol-free beverages have come a long way since the 1970s when they were targeted at vehicle drivers worried about losing their licences. But with a decrease in per-capita consumption of alcohol among many higher-income markets, many consumers who normally drink alcohol are becoming “sober curious” - looking for non-alcoholic alternatives, according to Andrew Greenhill, an assistant professor for microbiology and fermentation technology at Federation University, Victoria, Australia.
In Germany, for instance, the beer market share of alcohol-free lines has ...
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