AIRLESS TECHNOLOGY OFFERS BEAUTY BRANDS WAY TO COMBINE FUNCTIONALITY WITH SUSTAINABILITY

GROWING consumer and regulatory demand for more sustainability in consumer markets is redefining the packaging sector, and beauty segment is no exception. As a result, airless packaging – while sometimes expensive – offers virtues such as the ability to preserve product freshness, minimal oxidisation, low wastage and efficient dispensing, that can dovetail with greening market trends. The need to link the efficacy of airless with sustainable solutions is certainly promoting innovation. A Silver VTX Slimline airless dispensing pump launched in March (2019) by ...


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