AIRLESS PACKAGING INNOVATIONS AIM TO REDUCE COST AND CATCH CONSUMERS DESIRES FOR SUSTAINABILITY

THE USE of airless technology in packaging is largely about zero product waste, preserving product integrity and less packaging material - and it obviously gels well with the growing trend towards sustainability. That explains the uptake in this technology led by cosmetics packaging, industry experts argue. Consumers’ appetite for natural and sustainably-made cosmetics and personal care products increasingly goes beyond what goes into a product - to product packaging: “Natural and organic personal care brands which extend that ethos to packaging will stand ...


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