FEED the world. Bob Geldof. Don't they know it's Christmas time? Food aid: it is supposed to be simple. Poor countries have hungry people. Rich countries have fat people. The developed world sends food to the developing world. Everyone's happy. Consciences soothed on one side, malnutrition on the other.

Only it's not that simple. Especially when the World Trade Organisation is concerned, because debates in Geneva suggest that sending food parcels to Africa might not always be about fighting world hunger after all. It might be about ...

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