AGEING JAPANESE POPULATION SLOWS DOWN GROWTH IN DEODORANT SALES
May 1st, 2017
Traditionally, Japanese people bathe on a daily basis and there was in the past comparatively little historical demand for the scents that were developed in Europe in previous centuries to mask lingering body odour. And while perfumes still remain a strictly niche market in Japan, deodorants have more recently become a significant part of the overall personal care sector.
Personal care product major the Kao Corp introduced Japan’s first deodorant product, the 8x4 spray, in 1971. And sales built slowly from there.
In 2003, total annual sales came to USD310.1 ...
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