AEON TO END LICENSING DEAL WITH CARREFOUR
January 1st, 2010
BY GAVIN BLAIR
JAPAN'S Aeon Co. will sever all its ties with Carrefour when its licensing deal expires on March 9, renaming six outlets and phasing out Carrefour-branded merchandise.
The French retailer struggled after opening its first Japan store in 2000. It sold its six outlets to Aeon in 2005, which organized them under a subsidiary named Aeon Marché Co., but operated them under the Carrefour name.
Local media reports speculated that restrictions on use of the Carrefour mark are behind the decision not to extend the five-year licensing deal.
An Aeon ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.