THE EUROPEAN Commission has returned to the political fray over tobacco advertising. Bloodied from its experience at the European Court of Justice, yet apparently unbowed, it has proposed a fresh directive which seeks to ban companies from buying publicity in the print media, radio and the Internet.

Brussels has taken note of the striking down of its former proposals by the ECJ, which ruled that the Commission had exceeded its powers by basing the directive on health concerns and has taken pains in its new draft to highlight "the ...

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