ADITYA BIRLA UNVEILS AUTUMN WINTER 2017/18 COLLECTION
June 1st, 2016
Aditya Birla Group’s Autumn Winter 2017/18 collection will highlight technical fabrics in addition to exploring indigo denim, tweeds and fancy knits. The collection - to be showcased at Première Vision in Paris this September - will for the first time see Aditya Birla showcase a garment category of sweaters.
The sweater category will show product made from viscose nylon and 100% viscose: “The idea is to keep it light even though it is winter wear. Indian winters are not so severe so you need something lighter, something for layering. This works well for ...
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