ADITYA BIRLA LAUNCHES SPRING SUMMER 2018 COLLECTION
March 1st, 2017
The Summer Spring 2018 collection from Aditya Birla Group showcased at Premiere Vision in Paris in January earlier this year, was a vivid combination of high quality fabrics, blends, textures, distinct functionalities and varied hues.
The collection titled ‘Metanoia’ refers to the journey of a consumer’s mind, heart, self or way of life. With bright yarn dyed designs, rich luxurious plains, intricate jacquards and lightweight feel, the four segments of this garment collection - Pop Graffiti, Hybrid Paradise, Global Kaleidoscope and Nostalgic Future – all ...
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