ADITYA BIRLA BOOSTS SUSTAINABILITY IN FIBRE SOURCING
January 1st, 2017 WORLD leader in viscose staple fibre, Mumbai-based conglomerate the Aditya Birla Group has boosted its sustainability policies through a social and agro-forestry programme designed to reduce the environmental and community impact of its in-house fibre sourcing. Focused on its operations in Karnataka, India, the group has launched what it calls a ‘Better Viscose Initiative’, developing new in house cloned eucalyptus fibre sourcing plantations that are about to come online, supplying quality fibre for Birla operations. The project’s goal is to create a ...
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