ADITYA BIRLA AUTUMN-WINTER COLLECTION WEDS TRADITIONAL COMFORT WITH INNOVATIVE MODERN FLAIR
August 1st, 2019
Aditya Birla group’s Autumn-Winter 20-21 collection to be showcased at Première Vision, Paris, on September 17-19, 2019, has been designed to stress how the Indian major’s output makes a positive contribution promoting sustainability at a global level. This collection is dominated by garments fashioned from its Livaeco cellulose fibre, with which Birla targets international players in the “consciously fashionable” space, Nelson Jaffery, assistant vice president, design and development, Aditya Birla Group, told Twist International.
The collection also ...
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