ADDITIVES MANUFACTURERS SEEK TO GIVE ASIAN COATINGS BRANDS EDGE IN COMPETITIVE REGIONAL MARKET

WITH the Asia-Pacific coatings market and industry being one of the most dynamic worldwide, experiencing continuous robust growth, the potential for additives to give brands an edge in seizing market share is increasingly important. Backed by buoyant construction, automotive and marine industries across the Asia Pacific, the region’s paint and coatings additives market is showing promising growth, analysts say. India-based market research company Mordor Intelligence head of marketing Sameeksha Bansal told APCJ that the value of the region’s “coatings ...


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