ACTA ANTI-COUNTERFEITING TREATY OFFERS KNITWEAR SECTOR NEW WEAPON AGAINST FAKES
November 1st, 2010
BY MJ DESCHAMPS, KEITH NUTHALL
THE KNITWEAR sector, especially at the higher end of the market spectrum, is a prey for organised counterfeiters. Sophisticated illicit manufacturers, especially in emerging markets, create copies of established brands, that can be high enough quality to fool, but poor enough to disappoint the consumer after a few wears. This kind of insidious threat really undermines a brand.
Of course, knitwear is not the only industry to face these problems. An as a result, the United States, Australia, Canada, the European Union (EU) and its ...
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