ABSOLUT VODKA BRAND DIRECTOR LOOKS TO THE FUTURE WITH OPTIMISM
June 1st, 2007
BY MARK ROWE, in StockholmInterview with Anna Laestadius, Director Global Brand, Absolut Vodka.*How would you describe the market for Absolut at the moment?Absolut grew by seven per cent worldwide in 2006, from what we viewed as an already strong position, to a total volume of 89 million litres (2005, 83 million litres). Almost all our 14 focus markets grew by double digits, so we feel justified in saying that the Absolut brand is enjoying great momentum around the globe.*What are the main challenges that Absolut faces in the medium term, for example, competition ...
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