3D FASHION MARKETING HAS GARNERED GOOD PRESS, BUT STILL NEEDS TO BE PERFECTED, SAY EXPERTS
June 1st, 2011
BY MJ DESCHAMPS
WITH 3D technology selling movies and electronics, it only makes sense that fashion marketing is focusing on this cutting edge trend. Certain brands are currently exploring ways in which 3D technology can enhance everything from their couture shows to advertisements to e-business; but while the drive for innovation is there, some industry experts are saying that technology still has a way to go before 3D fashion marketing and online fitting rooms are mainstream.
In February 2010, UK fashion house Burberry created a buzz when it streamed its ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.