INDIAN DRINKS INDUSTRY EXPANSION FUELS ARGUMENTS OVER SUPPLY CHAIN SUSTAINABILITY
July 1st, 2009
BY RAGHAVENDRA VERMA
INDIAN environmentalists and farmers' groups are warning major drinks companies that by transforming the country's horticulture patterns and changing its existing fruit supply chain they are playing with fire.
New Delhi-based environmental activist Vandana Shiva is far from unusual in arguing swift social and economic change caused by large scale earmarking of primary production could cause unrest. "We will see an aggravation of agrarian distress as the farmers will lose the [traditional] markets and grow the mono-cultures that are ...
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