FREIXENET FAILS TO SECURE EU TRADEMARK RIGHTS TO ITS FROSTED BOTTLE

BY KEITH NUTHALL CATALAN sparkling wine producer Freixenet SA has failed to persuade the European Court of Justice (ECJ) to permit the pan-European trademarking of its classic frosted glass bottle (in black and white). This case focused on whether judges thought the design was sufficiently distinctive and famous across Europe for it to attract trademark rights preventing other drinks producers aping this bottle. The court said Freixenet, of Sant Sadurní d'Anoia, Spain, had failed to prove that European Union (EU) consumers sufficiently associated the packaging ...


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