ESTABLISHED INDIA BISCUIT DOES NOT FEAR POSSIBLE PEPSICO COMPETITION
January 1st, 2011
BY MINI PANT ZACHARIAH
The general manager of Indian biscuit major Parle Productsis not worried about reports that PepsiCo India is preparing to enter India's Indian Rupees INR110 billion (USD 2.41 billion) biscuit market. Praveen Kulkarnii told just-food: "Old players will have advantage as they know consumer preferences. Products at affordable price without compromising the quality, and innovation with tastes and flavours will keep one ahead of its competitors," he added.PepsiCo India declined to comment on reports about it entering India's biscuit ...
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