INDIA’S BRITANNIA LAUNCHES WOMEN-TARGETED HEALTH-FOCUSED BISCUIT
July 1st, 2011
BY MINI PANT ZACHARIAH
Indian biscuit major Britannia Industries Limited (BIL) has launched a new line designed appeal to health conscious women consumers. It will sell a 'Vita Marie Honey Oats' biscuit in major cities Chennai, Bangalore, Delhi and Mumbai. Its health and wellness category director told just-food the marketing slogan 'something for your heart' would be used "to communicate to women". Anuradha Narasimhan said: "The adult health food market is growing at close to 30% (per annum). It is the fastest growing sub-segment." He said ...
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