DANONE LAUNCHES DESSERT-STYLE YOGHURT IN INDIA TO HEALTH-CONSCIOUS DEMOGRAPHIC
September 1st, 2011
BY MINI PANT ZACHARIAH
DANONE India, a subsidiary of fresh dairy product giant Danone has ventured into the Indian stirred yoghurt segment with the launch of Cremix - a thick and creamy textured product targeting discerning, health-conscious consumers aged 25-45.
The company is branding Cremix as a dessert and snacking option, with the accompanying tagline "It's a sin not to have it every day."
Initially, Cremix will be sold at more than 1,000 supermarkets and grocery stores in Mumbai, Hyderabad, Pune and Bangalore - cities with large populations of ...
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