PEPSICO INDIA WOOS YOUNG WOMEN WITH LAY’S BAKED CHIPS
January 1st, 2011
BY MINI PANT ZACHARIAH
in Mumbai
PepsiCo India launched its reduced fat Lay's Baked chips on Wednesday with an eye to wooing young women. Available in yellow, red and green packages the product was formally launched at a fashion show by design duo Shantanu-Nikhil and positioned as a fun-lifestyle, as well as health, snack.
"Through this premium range of chips targeted at young women, we are offering a variety which has 50 per cent less fat, and promises unrestrained fun and great taste," Vidur Vyas, marketing director, India Foods, PepsiCo India, told ...
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