EASTERN EUROPE’S COSMETICS MARKET RECOVERS, BUT STILL TOUGH FOR SMALLER PLAYERS
January 1st, 2012
BY MARK ROWE, IN LONDON; ZLATKO CONKAS, IN NOVI SAD, SERBIA; MIKE STEIN, IN PRAGUE; AND BLAKE BERRY, IN WARSAW
DURING the spring of 2011, the prevailing view throughout eastern Europe's personal care and toiletries market was that while business was not exactly buoyant, the worst of the recession was over - then came the credit crises and the faltering Euro. The result is a decidedly mixed picture: some multinationals are proving resilient and others less so; but international and local players everywhere are confronting rising prices for raw materials and ...
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