REGULATORS AND CAN INDUSTRY WORK TO ETHICALLY MANAGE SHRINKFLATION
October 22nd, 2023
High inflation forces consumers and businesses to change their behaviours – and not always in positive ways: fillers for example, have sometimes been reducing the amount of food in cans, while maintaining the size of the packaging, and their prices. Unsurprisingly, this ‘shrinkflation’ has upset consumers and their representatives, highlighting a potential lack of transparency. Regulators have been reluctant to respond directly with reforms, but the European Commission has recognised the problem and stressed laws control how shrinkflation can be ...
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