NEW ZEALAND WOOL SECTOR LOOKS AWAY FROM COMMODITY AUCTIONS TOWARDS ADDED-VALUE FUTURE,

With New Zealand’s raw wool exports falling during the Covid-19 pandemic, the country's wool sector is witnessing “a historic change”, transforming from farmers as providers of raw material traded as a commodity into that of farmer-owned brands - sold direct to consumer as high-value goods. New Zealand data service ‘figure.nz’ said New Zealand dollars NZD437 million’s (USD268 million) worth of wool was exported from this key global supplier in 2022, down from NZD549 million (USD337 million) in 2019, with projections predicting an easing up of ...


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