INNOVATION AND PATIENCE NEEDED FOR SUSTIANABLE GROWTH IN US PLANT-BASED MEAT MARKET
January 22nd, 2023
Alternative non-meat product sales may be growing in the USA, but more product innovation, including in ingredients, may be needed say experts, to persuade American consumers to continue embracing this segment rather than sticking to natural meat.
After robust sales growth was noted during the Covid-19 pandemic as US consumers experimented with new food products at home, concerns that this market expansion may be slowing appeared last year. This followed troubles at major players, such as the departure from the US plant-based meat market by Planterra Foods, a ...
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