RETAILERS RISK DETERRING CUSTOMERS WITH ANTI-FRAUD CONTROLS
September 30th, 2022
Control measures used by retailers to combat fraud can deter consumer sales - a challenge for a sector that has seen a huge shift towards e-commerce because of the Covid-19 pandemic. Christian Beckner, VP of retail technology and cybersecurity at the USA’s National Retail Federation (NRF) told Fraud Intelligence that retailers faced “a lot of trade-offs” between preventing fraud and “creating friction in the customer experience”. Beckner highlighted, for instance, how retailers respond to "when a customer is hacked or has one account taken over but has ...
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