CHINA’S ‘GREEN FASHION’ PHENOMENON IS REAL AND INCREASINGLY IMPORTANT
May 26th, 2022
Chinese consumers are displaying an increasingly keen interest in sustainable fashion, being aware from personal experience that pollution can have a disastrous impact not only on the overall environment but also on their health. A Chinese University of Hong Kong report in 2018, for instance, concluded air pollution caused an average 1.1 million premature deaths in China. (1) Such awareness leaves an opening for fashion brands able to demonstrate sustainable manufacturing and sourcing, as illustrated by the latest ‘Green Guilt Report: Sustainable Consumption ...
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