MATERNITY SUPPORT GARMENTS SECTOR IS MAJOR GROWTH SEGMENT THAT REQUIRES STANDARDISATION WORK
December 2nd, 2021
It is maybe surprising that maternity support garments (MSGs) are still a niche segment, even though women of childbearing age constitute approximately one-quarter of the populations of developed countries. Indeed, tubular bands made out of cotton and elastane are still commonly used instead of MSGs across the world. This is despite the fact that so much innovation and care is put into ensuring MSGs support the abdomen and lower back of pregnant women, also promoting the safety of a developing baby.
It is also surprising that unlike for medical compression ...
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