EUROPEAN COURT EXTENDS PROTECTION OFFERED TO PROTECTED TRADITIONAL DRINKS NAMES IN THE EU EUROPEAN COURT EXTENDS PROTECTION OFFERED TO PROTECTED TRADITIONAL DRINKS NAMES IN THE EU
September 2nd, 2021
The European Court of Justice (ECJ) has broadened the potential impact from European Union (EU) protected designations of origin (PDOs) by ruling national courts can decide they have been breached if a trading name “evokes” an association with a protected drink (or food). That can include banning a trading name that is different from the formal PDO, for instance, in this case, ‘champanillo’ (Spanish for ‘little champagne’) judged to conjure a link among consumers with the PDO ‘Champagne’. While this particular case will face additional cases in ...
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