PMI PUSHES AHEAD TO SEIZE GROUND IN SOUTH AFRICA’S GROWING VAPING MARKET
March 2nd, 2020
South Africa’s electronic vaping product (EVP) market is growing fast - at 5% a year, according to management consultant Canback Consulting, and already estimated to be worth South African Rand ZAR1.16 billion (EUR82.8 million/USD68.2 billion). To target such growth, Philip Morris South Africa (PMSA) opened its first standalone IQOS store last August (2019), selling its smoke-free devices and associated product in the upmarket Johannesburg neighbourhood of Sandton, adding to the 11 kiosks in malls it was already operating in the provinces of Gauteng, Western ...
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