ADVENTUROUS CHINESE CONSUMERS HAVE BEEN DRIVING GROWING DIVERSITY IN HEALTHY SNACK MARKETS
March 2nd, 2020
CHINESE consumers, especially in younger generations such as Millennials and Generation Z, are increasingly concerned with eating healthily- and that includes snack choices. In a trend that may increase following the Covid-19 outbreak, sales of yoghurts, nut snacks and snack bars have all seen soaring growth in sales in recent years.
Purchases of yoghurt within mainland China, including chilled and ambient heat-treated lines, such as drinking yoghurt, grew from Chinese Yuan Renminbi CNY28.3 billion (USD3.9 billion) in 2014 to CNY67.9 billion in 2018 at a CAGR ...
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