MAJOR INTERNATIONAL BRANDS USING E COMMERCE LINKS TO MAINTAIN POSITION IN CHINA’S GROWING BEAUTY MARKET
December 1st, 2019
A queue formed at the L’Oréal stand at November’s China International Import Expo fair, in Shanghai: the French firm had set up photo opportunities to appeal the ‘Da ka’ set - Chinese slang referring to generation of selfie-taking youths who seemingly live to photograph themselves at important landmarks. (*See below)
It is a sign of how big personal care product brands are burnishing their dominance in China through smart use of social media (as well as local media). The importance of e-commerce in China is reflected by the growing interdependence ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.