IAF FASHION CONVENTION HEARS HOW OUTSOURCING CENTRES NEED TO FOCUS ON DIGITALISATION TO ATTRACT SALES AND FDI

With an improving law and order situation, business-friendly policies from its elected government, and incoming Chinese investment under the Beijing-backed CPEC (China-Pakistan Economic Corridor) programme, Pakistan is becoming an increasingly attractive location for foreign direct investment, especially in the textile and clothing sector, an international conference has been told. The 35th International Apparel Federation (IAF) Fashion Convention, held on November 12 and 13 in Lahore, the capital of Punjab province, itself a major clothing and textile ...


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