BEAUTY EXPO AUSTRALIA SHOWS HOW ORGANIC BEAUTY IS STRENGTHENS ITS POSITION IN THIS MATURE MARKET
August 1st, 2019
‘AUSTRALIAN-made’, ‘cruelty-free’ and ‘natural’ – these were the marketing buzz words most commonly cited during Australia’s leading beauty event - Beauty Expo Australia - staged in Sydney between August 24 and 25.
Although ‘Proudly Australian’ has become a slogan used by many beauty brands based in Australia, the conference actually demonstrated how Australian beauty retailers and consumers are open to trying more international lines, new treatments and innovative products.
Large crowds gathered around stands for some of Australia’s most ...
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