IRELAND’S DAIRY INDUSTRY GOES GLOBAL AND DIVERSIFIES, AS IT SEEKS INSULATION FROM BREXIT DISRUPTION
October 1st, 2018
The recent sight of a Chinese internet celebrity in a milking parlour in Limerick could be a hint of what the future holds for Ireland’s increasingly international dairy industry. Xiao Lu Yu, one of the ‘influencers’ who monetise Chinese social media (see https://m.weibo.cn/status/4279583182420503), was in wellington boots on Limerick pastureland at the invitation of James O’Donnell, Shanghai manager for Bord Bia, the Irish food export promotion board. “She was live-streaming back her five million followers on Weibo [a Chinese microblogging platform] in ...
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