JAPAN FACES SPA EXPANSION CHALLENGES DUE TO SHRINKING POPULATION
August 1st, 2017
JAPAN’S spa and beauty salon markets are well developed and established, undoubtedly a reflection of the country’s well-known traditions of cleanliness and looking good. Being well-established has arguably made further expansion and growth in the sectors more challenging, while Japan's shrinking birth rate and population do not bode well for longer-term expansion.
According to a report issued in January (2017) by the Tokyo-based Yano Research Institute Ltd, the aesthetic salon market was on course to report sales of Japanese Yen JPY357.2 billion (USD3.23 ...
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