MARICO REVEALS HEALTHY FOOD EXPANSION STRATEGY

India’s consumer goods company Marico Ltd, which markets multigrain flake breakfast cereals, Saffola healthy oat-based snacks and cooking oil, has told just-food how it plans to develop new healthy breakfast, in-between meals and snack lines that fit its wholesome lifestyle branding. Mumbai-based Marico Ltd’s chief marketing officer Anuradha Aggarwal said the company would build on its reputation for “health and wellness” products when developing new food products, which a report on its quarter to June 30 (2017) confirmed would continue to be ...


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