GRASSROOTS TRADERS SAY FOR BRAZILIAN CONSUMERS, MAKING MORE BRIGHT COLOURS AND BOLD PATTERNS EQUALS MORE SALES
August 1st, 2017
TEXTILE finishers in Brazil should take heed of local consumers’ demand for complex and colourful design in fabrics, traders at SAARA, Rio de Janeiro’s biggest open-air market, have told WTiN.com.
Grassroots interviews at this market in the city’s historic centre said Brazil’s mass market fabric tastes eschew simplicity - the market, originally founded by immigrants at the end of the 19th century, is a medley of shopfronts selling everything from sports equipment and beach chairs to makeup and plastic jewellery. Some of its streets are also home to the ...
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