GENDERLESS COSMETICS PRODUCTS ARE THE FUTURE FOR SOUTH KOREAN SALES
October 1st, 2017
IF the future of beauty in South Korea has a face – then that could be male, say beauty experts. Indeed, market researcher Euromonitor International expects sales of genderless beauty products to grow strongly in this key market in 2018, including face masks, BB/CC creams, toners and mists, lip gloss and tints, as well as sun protection lines.
A key driver behind this trend is that South Korean beauty companies have been actively hiring male celebrity models to promote what have been seen traditionally as female-only beauty products.
Examples include ...
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