SOUTH AFRICA’S DIVERSE BEAUTY MARKET BECOMES MORE SOPHISTICATED AND DEMANDING FOR BRANDS

WITH natural beauty product sales increasing in many countries of the world, it is maybe not a surprise to hear that this is happening in Africa’s most sophisticated market – South Africa. Research indicates that the use by South African personal care product companies of phytochemicals, naturally occurring biologically active compounds in plants and algae, in formulations and plastic packaging, is on the rise. Business consulting firm Frost & Sullivan in May 2017 in a report ‘Growth Opportunities in the Phytochemicals Market in Sub-Saharan Africa ...


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