CALBEE CEO CONFIRMS PUSH INTO CHINA
May 1st, 2017
Major Japanese snack company Calbee, which is known for potato chips and granola, will start to manufacture the ‘Frugura’ branded granola in Japan for the Chinese market, the company CEO Akira Matsumoto has told journalists in Tokyo today (May 10).
Frugura is currently manufactured for the Japanese market at a Calbee plant in Utsunomiya city, north of Tokyo. Its China-targeting production of Frugura will start in August at a new facility in Hokkaido, which will have the capacity to produce JPY4 billion’s (USD35 million) worth of granola annually.
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