JAPANESE INTEREST IN ORGANIC COSMETICS SHIFTS FROM TREND TO STAPLE
May 1st, 2017
AN increasing number of Japanese consumers are becoming more environmentally conscious in their purchases and adhering to what is commonly referred to as a ‘LOHAS’ (lifestyles of health and sustainability) way of life. In the Japan cosmetics and personal care market, this initially manifested itself in the rising popularity of imported brands that prided themselves on their use of organic and natural ingredients. More recently, however, home-grown companies have been stepping into the market with innovative products that are formulated with some unique ...
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