NORTH AFRICA MAY HAVE TOUGH MARKETS – BUT PROFITS ARE AVAILABLE FOR INNOVATIVE AND INSIGHTFUL COMPANIES
January 1st, 2017
NORTH Africa has never been a particular easy place to do business, but female and male consumers are prepared to spend on personal care products, and profits are there for the taking for companies that take time to understand these vibrant and often contrasting markets.
The USD1.2 billon Egyptian beauty and personal care sector is the largest in north Africa and it has been going through tough times. The country’s political and economic instability since the 2011 uprising had already been depressing this largest north African market, but it was the November ...
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