SAUDI ARABIA: MALE GROOMING MARKET GROWS – AS MORE SAUDI MEN WORK IN OFFICES
January 1st, 2017
Saudi Arabia’s economy has been going through tough times ever since oil prices started tumbling in late 2014. Only a few market segments have withstood the effects of the latest downturn – men’s grooming being one of them. Overall, the male grooming market in the kingdom registered a minor value decline of 0.4% in 2016 compared to 2015, reaching Saudi Arabian SAR2 billion (USD533.2 million), according to research company Euromonitor International. The slower growth was mainly attributed to a fall in demand for fragrances.
“Men’s fragrances saw a ...
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