SOUTH AFRICA BODY CARE PRODUCT MARKETS SHIFTS FROM WHITE TO BLACK
September 1st, 2016
Multi-functional body creams and oils have become increasingly popular in South Africa in recent years, where black African consumers have become the dominant demographic in the market, according industry expert John Knowlton, the founder and owner of Johannesburg-based consultancy Cosmetic Solutions.
Around 10-years’ ago, consumers spending on body creams and oils market were about 75% white and 25% black, but that split is changing with the advent of the burgeoning new black middle classes in the country.
Brands such as Nivea, Dove, and Johnson & ...
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